The original toy pen it's come back! The talent and imagination of a almost-unknown Italian designer, Peter Larizza, give body and fame to the ballpoint pen that made history for a whole decade: Snappy®. Snappy Pen has registered design and trademark since 1983. Its particular form became an icon, the desired star of numerous campaigns for companies of international importance. At the end of the decade Snappy® reached the hundred million units sold worldwide.