Snappy – Italy
The talent and imagination of a still unknown Italian designer, Pietro Larizza, gave body and fame to the ballpoint pen that made history for a whole decade: Snappy®. It was 1983.
Its particular shape became an icon, a sought-after protagonist of numerous campaigns for companies of international importance. At the end of the decade, Snappy® reached 100 million pieces sold worldwide. The original ToyPen is back. Minimal, unique, iconic symbol of timeless design.